Activation Energy

There’s a chemistry term I recently learned: activation energy. It’s the amount of energy required to start a chemical reaction – which is always higher than the amount needed to maintain the reaction. It’s like trying to push a giant boulder. You strain and grunt at first, struggling to push it even an inch. But once it starts rolling, it takes a fraction of that initial energy to keep it moving.

It’s a concept that applies to our work, too. There are times I sit down to write the Monday Mailer and, despite the brainstorming and outlining I’ve done, the words just won’t come. But I know if I start typing something, anything, it’ll get easier.

Here’re some of my ideas for lowering the activation energy required to do your work.

1. Set a timer

I’ve recently become a fan of the Pomodoro Technique. I sit down, set a timer for 25 minutes, and focus exclusively on writing until it goes off. I don’t worry about sentence structure or proper grammar, I just write. More often than not, it helps my brain warm up, and I write for an hour or more.

2. Do a little bit, every day

A small, focused task – done daily – beats sporadic effort every time. It’s hard to gather the energy to start something new; especially after an extended absence. If I write a little bit every day, it’s a lot easier to publish the newsletter each week. But if I wait until Sunday night, it feels like an impossible task. I recently started dedicating two hours to writing every morning, and it’s made a huge difference in my output.

3. Be prepared

There’s a term from the culinary world I love: mise en place. It means “putting in place.” It refers to the work you have to do before you start cooking – organizing your ingredients and tools. It’s the work _before _the work. We can steal this concept for our projects. At the end of the day, take the time to clean up your desk, cross items off your to-do list, and make a plan for the next day. You’ll thank yourself, tomorrow.