Every article you read about blogging — or, ugh, content marketing — says the same thing: it’s important to consistently produce content. A new article every week. Fresh podcast episodes every few days. A new album every year or two.
The medium doesn’t really matter. All that matters is you’re pushing out new stuff on a regular basis.
And it’s true. When people ask for my advice about starting a blog or email newsletter, the first thing I tell them is to pick a schedule and stick to it.
It works, but it’s really hard to pull off. Creating something new every week is daunting. And the idea of doing it forever is downright frightening.
How long can someone really keep that up?
I love the Invisible Office Hours podcast, hosted by Paul Jarvis and Jason Zook . Unlike most other podcasts, they don’t post a new episode every week. Rather, they create an entire season of episodes and post them all at once.
They create the best work they can. Then, they go away for a while.
Next week marks the 52nd edition of the Monday Mailer. One article a week for an entire year. I look at that number and I’m damn proud of it. But I have to be honest; there have been plenty of times I’ve wondered if I can really keep this up.
There’s value in learning the habits required to write something new each and every week. But I’m beginning to think there’s a point of diminishing returns.
For the last 52 weeks, I’ve written about productivity, building a career, and finding your motivation. Those are topics I care about deeply and, far too often, they’re dismissed by programmers.
But I’m rapidly approaching the point where I’ve said all I have to say about them, for now. So maybe, just maybe, it’s time to bring this season to a close.
I found a quote from Terry Pratchett I really love:
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colours. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”